Reducing livestock emissions worldwide
View Article  STOP COWS FARTING!


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View Article  STOP COWS FARTING!
mootral - (www.mootral.com) by Michael Mathres, co-Founder, Mootral. We are launching a global campaign to STOP COWS FARTING! because we were shortlisted by the Financial Times and need as many people to vote in order to win a $75,000 that will enable us to finish our dosage tests.

A few key facts why it is important for you to vote for us, in order to reduce carbon emissions and solve climate change:
- THERE ARE OVER A BILLION COWS ON EARTH
- EACH COW PRODUCE 500 LITRES OF METHANE A DAY (ONE LITRE OF METHANE IS 27 TIMES MORE POWERFUL THAN CARBON!)
- COWS ARE RESPONSIBLE FOR 20% OF ALL GREENHOUSE GAS EMISSIONS
- THAT IS MORE THAN ALL THE TRANSPORTATION SECTOR (CARS, TRUCKS, PLANES, TRAINS, BOATS ETC...)
- COWS PRODUCE MORE EMISSIONS THAN BP AND SHELL COMBINED!

So please vote for us now to STOP COWS FARTING! at http://www.ft.com/indepth/climatechallenge
View Article  Mootral is shortlisted by Financial Times!
mootral - (www.mootral.com) We're very happy to report that Mootral has been shortlisted by the Financial Times as one of 5 solutions to solve climate change!

The Financial Times and Forum for the Future are hosting the competition to find the most innovative solution to the effects of climate change. The winner could be a new technology, system or service, novel organisation or business model. Sponsored by Hewlett-Packard, the $75,000 prize aims to turn the best idea into reality.

The judges include, Sir Richard Branson, Sir Terry Leahy, Dr Rajendra K Pachauri and Jonathon Porritt. They have announced the short-list out of 300 ventures, and you can now vote to decide the winner!

So please STOP COWS FARTING by voting for us at http://www.ft.com/indepth/climatechallenge
View Article  Cadbury to curb methane emissions from burping dairy cows
Mootral - Studies show that the production of one litre of milk produces the equivalent of 900g of CO2. More than half of this is down to methane. The average cow emits between 80kg and 120kg of methane a year, equivalent to the annual carbon emissions from an average family car. ,a href="http://www.guardian.co.uk/environment/2009/feb/17/cadbury-dairy-milk-cows>via The Guardian>>
View Article  London Mayor attacks Nobel Peace Prize Winner

mootral
(www.mootral.com) -
Boris Johnson, mayor of London, today wrote a scathing and slightly derogatory/sarcastic article in The Telegraph criticising ...   more »
View Article  mootral fact
"Americans consume an average of 200 pounds of meat every year" according to the USDA
View Article  mootral fact
View Article  UK Dairy industry in drive to boost "green" milk

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(www.mootral.com) -
Dairy UK has launched a major drive to raise the environmental profile of the dairy sector, starting ...   more »
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View Article  Interview: Financing emissions from jets and cows

mootral
(www.mootral.com) - A damning interview with environmental scientist Robert Goodland, formerly of the World Bank, criticising its former employer ...   more »
View Article  mootral link: EPA livestock facts

mootral
(www.mootral.com) - Globally, livestock are the largest source of methane from human-related activities – and in the U.S., the ...   more »
View Article  Report: policy paper on livestock emissions in California
mootral (www.mootral.com) - The livestock industry is a major emitter of ammonia (NH3), which is a precursor of fine particulate ...   more »
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View Article  Not enough research on livestock emissions
mootral (www.mootral.com) - Methanobrievibacter ruminantium is a microbe in big trouble. It has been fingered by scientists as responsible for producing ...   more »
View Article  Australia - taking it easy on livestock emissions
mootral (www.mootral.com) - The Federal Government's top independent climate change adviser is recommending it shouldn't penalise beef and sheep farmers ...   more »
View Article  mootral link: Food Climate Research Network

mootral
(www.mootral.com) - The Food Climate Research Network is a UK research council-funded initiative. It works to research & promote ways of achieving absolute reductions in greenhouse gas (GHG) emissions from the whole UK food chain. Click here to go to website >> http://www.fcrn.org.uk/
View Article  Eat less meat to reduce global emissions

mootral
(www.mootral.com) - The Guardian published an article today encouraging people to radically change their diet and reduce our meat ...   more »
View Article  Welcome!
View Article  Reducing livestock emissions worldwide!
Mootral is a global company creating and developing solutions that reduce livestock emissions worldwide. As we are developing our website we will post news about mootral and the livestock industry on this blog.

View Article  Cow is a climate bomb!

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Whether cattle are reared organically or with conventional farming methods, the end effect is bad ...   more »
View Article  Livestock productivity cust carbon emissions

mootral (www.mootral.com) According to  South Dakota State University Extension dairy specialist Alvaro Garcia, along with James Linn, head of ...   more »

View Article  Cow Power! converting livestock emissions into energy
cows
cow power!

mootral™ (www.mootral.com) Converting livestock manure into a domestic renewable fuel source could generate enough electricity to ...   more »

View Article  Livestock Industry Creates More Gas than Transportation

mootral
(www.mootral.com) -
Ask most Americans about what causes global warming, and they’ll point to a coal plant smokestack or a car’s tailpipe. They’re right, of course, but perhaps two other images should be granted similarly iconic status: the front and rear ends of a cow. According to a little-known 2006 United Nations report entitled “Livestock’s Long Shadow,” livestock is a major player in climate change, accounting for 18 percent of all greenhouse gas emissions (measured in carbon dioxide equivalents). That’s more than the entire transportation system! Unfortunately, this incredibly important revelation has received only limited attention in the media. Click here for full article >>
View Article  Got milk? the dark side of milk emissions
Got Milk?
Got Milk?

mootral™ (www.mootral.com) – Not many people know that a simple glass of milk can have huge environmental ...   more »

View Article  Australia not including livestock emissions in trading scheme

Mootral™ (mootral.com) - Australia's government has decided not to include the agricultural sector in a future national emissions cap-and-trade scheme. As such "The Government does not consider that it is practical at this stage to include agriculture emissions in the trading scheme at commencement." This is despite the fact that agriculture emits 16% of Australia's total greenhouse gas emissions.


For more information please visit http://www.climatechange.gov.au/greenpaper/summary/summary-report.html