
Mootral - Supermarket giant Tesco has become the first UK retailer to display the full carbon footprint of milk — one of the top-selling products in its stores. From today, all Tesco own-label full-fat, semi-skimmed and skimmed milk ranges will display the carbon footprint label as part of an on-going drive to help shoppers make "green" purchasing decisions. It has pledged to "footprint" 500 products by the end of the year. The new labelling will not apply to organic milk, where greenhouse gas emissions are generally much lower than for conventional milk. via The Guardian>>