Mootral - Supermarket giant Tesco has become the first UK retailer to display the full carbon footprint of milk — one of the top-selling products in its stores. From today, all Tesco own-label full-fat, semi-skimmed and skimmed milk ranges will display the carbon footprint label as part of an on-going drive to help shoppers make "green" purchasing decisions. It has pledged to "footprint" 500 products by the end of the year. The new labelling will not apply to organic milk, where greenhouse gas emissions are generally much lower than for conventional milk. via The Guardian>>

Mootral - latest report by the UK goevrnment on the environmental impact of the dairy industry. Download the report DEFRA>>

Mootral has just been chosen as a finalist to the BBC World Challenge. Mootral is one of 12 solutions chosen worldwide, to address a global problem in a sustainable way. As part of this final, the BBC will broadcast a 15mins programme about Mootral in late September. "We are delighted to have been chosen by the BBC. This is a testament to the credibility and efficacy of Mootral. We look forward to the final in late September!" says Michael Mathres, co-Founder of Mootral.

Alas, Mootral finished second in the Financial Times Climate Challenge. We would like to thank all of those who voted for us, and understand that the voting system set up by Financial Times did have some technical difficulties, and acknowledge that.

However, we would like to congratulate Kyoto Box for winning the competition and wish them the best of luck!

mootral - (www.mootral.com) by Michael Mathres, co-Founder, Mootral. We are launching a global campaign to STOP COWS FARTING! because we were shortlisted by the Financial Times and need as many people to vote in order to win a $75,000 that will enable us to finish our dosage tests.

A few key facts why it is important for you to vote for us, in order to reduce carbon emissions and solve climate change:
- THERE ARE OVER A BILLION COWS ON EARTH
- EACH COW PRODUCE 500 LITRES OF METHANE A DAY (ONE LITRE OF METHANE IS 27 TIMES MORE POWERFUL THAN CARBON!)
- COWS ARE RESPONSIBLE FOR 20% OF ALL GREENHOUSE GAS EMISSIONS
- THAT IS MORE THAN ALL THE TRANSPORTATION SECTOR (CARS, TRUCKS, PLANES, TRAINS, BOATS ETC...)
- COWS PRODUCE MORE EMISSIONS THAN BP AND SHELL COMBINED!

So please vote for us now to STOP COWS FARTING! at http://www.ft.com/indepth/climatechallenge

mootral - (www.mootral.com) We're very happy to report that Mootral has been shortlisted by the Financial Times as one of 5 solutions to solve climate change!

The Financial Times and Forum for the Future are hosting the competition to find the most innovative solution to the effects of climate change. The winner could be a new technology, system or service, novel organisation or business model. Sponsored by Hewlett-Packard, the $75,000 prize aims to turn the best idea into reality.

The judges include, Sir Richard Branson, Sir Terry Leahy, Dr Rajendra K Pachauri and Jonathon Porritt. They have announced the short-list out of 300 ventures, and you can now vote to decide the winner!

So please STOP COWS FARTING by voting for us at http://www.ft.com/indepth/climatechallenge

Mootral - Studies show that the production of one litre of milk produces the equivalent of 900g of CO2. More than half of this is down to methane. The average cow emits between 80kg and 120kg of methane a year, equivalent to the annual carbon emissions from an average family car. ,a href="http://www.guardian.co.uk/environment/2009/feb/17/cadbury-dairy-milk-cows>via The Guardian>>

mootral (www.mootral.com) - Boris Johnson, mayor of London, today wrote a scathing and slightly derogatory/sarcastic article in The Telegraph criticising ...   more »