MOOTRAL FACT SHEET

Discover the fascinating top-level Mootral™ facts.

Mootral™ — A New Approach to GHG Emissions and Value Creation

ABOUT MOOTRAL™

  • Mootral™ is a natural complimentary feed made from natural ingredients
  • The formula, extraction and production processes are proprietary
  • Mootral™ reduces methane emissions from cows by a minimum of 30%

EFFECTS & BENEFITS

  • In addition to reducing carbon emissions, Mootral™ promotes the natural and healthy growth and development of a cow
  • If Mootral™ was fed to all cows on earth, it would equate to3 billion Tons CO2e or 2.5% of current global emissions.7
  • This is the equivalent of taking at least 200 million cars off the road.

LIVESTOCK INDUSTRY EMISSIONS

  • Livestock emissions are responsible for 15% of all global anthropogenic greenhouse gases(GHGs)1
  • This is the third largest contributor of GHGs after energy and industry
  • The livestock industry is more polluting than the whole transportation sector
  • Very little has been done to address this important issue over the last 100 years

COW EMISSIONS

  • There are more than 1.5 billion cows on earth2
  • According to the latest forecasts there will be 2.5 billion cows by 2050
  • Cows are the largest source of methane emissions in the world
  • A cow produces on average 2-3Tons CO2e a year3
  • A cow pollutes more than an average car driven for a year4 

CAR FORECASTS

  • There are approximately 1.5 billion cars on earth and there will be 2.5 billion cars by 2050, the same growth projections as cows5

THE SCIENCE

  • Cows have a very complex digestive system (four stomachs) which is one of the reasons they produce so much methane, most of which, contrary to popular beliefs, comes out of their mouths (>80%)
  • This digestion is called Enteric Fermentation.
  • Methane is a dangerous gas and is at least 84 times more powerful than CO26 in its first 10 years 

8 PILOT PROJECTS

  • Mootral™ is ready for commercialisation in 2017
  • We want to start pilot projects around the world and create a Climate-Friendly Cow label for dairy and meat products, as well as introduce a new carbon credit: the Cow Credit. 
  1. US EPA (2006)
  2. FAO – Global Livestock Environmental Assessment Model (GLEAM)
  3. UNFoodandAgricultureOrganisation2016
  4. Averagecaremissions (CO2/km/year):130gCO2x65kms x250days
  5. OECDInternationalTransportationForum
  6. US Environment Protection Agency
  7. FAO – Global Livestock Environmental Assessment Model (GLEAM)
  8. McKinsey report 2009 – Cars represent 7% of all emissions