ALL ABOUT MOOTRAL

“I am very concerned about the increasing nanny state, activism and hypes like artificial meat directed against farmers and their honest heritage products like beef and dairy.

A lot of it is very short-sighted and fails to recognise the critical importance of farming and livestock for the economy and the environment. 

Mootral will show the power of a market model that lets consumers and industry vote with their wallet to start curbing climate change now, preserving real beef and dairy on the menu, while improving the welfare of farmers and their animals.”

“Mootral is not only a sustainable and efficacious solution which will help us to significantly reduce the carbon footprint of the livestock industry, but it is also a fresh idea built on a new business model offering a viable “win-win-win-win” solution to the four key stakeholders across the value chain, namely livestock industry, retailers, consumers and policy-makers.”

“Mootral is much-needed for farmers to provide a new source of revenue and enable consumers who love beef and dairy products to continue to do so because the products come from cows that emit much less methane. Every day we are pushing boundaries to create a new future for farmers.”

"It is so inspiring to be part of a team launching a business model that covers so many angles of the value chain: supporting climate-smart agriculture and climate-friendly dairy/beef while helping animal welfare and farmer revenue, offering an alternative to consumers and pioneering the market. I feel very privileged to be able to use my experience to make it happen."

“Moving towards climate-smart agriculture and climate-friendly food is humanity's biggest challenge. We need to support farmers globally with simple, impactful and sustainable solutions for them to produce enough food for the billions of people around the world.”

“I have spent over 20 years in animal research with a focus on the development of health solutions for livestock. From this experience, I know that farmers around the globe do a fantastic job in providing the world with healthy and safe food. I am sad to see that they are getting a lot of negative media attention because of environmental issues. Mootral is a tremendous opportunity to show the consumer that livestock production, animal welfare and reduction of carbon footprint can all sit together."

“Animal welfare and climate-friendly food is the future of agriculture. Mootral makes a real difference and creates value for the entire supply chain from farm to fork. I decided to switch my career path to help build a better world that combines what people want and need.”

“The beauty of Mootral is its simplicity. It allows our main target groups – farmers, consumers, businesses and policy-makers – to take cost-efficient and susainable action. I believe we need some disruptive change to save our planet. Mootral will make climate-friendly behaviour become an everyday attitude of each and every one of us.”