The Danish Cattle Congress is the largest event of the cattle industry in Denmark. It hosts more than 2,400 people of which half are farmers. The conference lasted 2 days with ministers, CEOs of industry and leading scientists presenting, speaking and networking with the farming community to discuss the latest political, technological and scientific trends in the cattle industry. Speakers included the Danish Agriculture Minister and the CEO of Danish Crown. Mootral used this event to launch to dairy farmers in Denmark. A key element of the launch was a presentation done by the University of Copenhagen on the latest scientific research done on Mootral which showed a 58% reduction in methane emissions.