ZALUVIDA AND UC DAVIS MEAT STORE ANNOUNCE SALE OF CLIMATE-SMART BEEF

Press Release

Zaluvida, the pioneering Swiss-based life science group, in collaboration with the University of California Davis Meat Store, announced the first Climate-Smart beef sale to the general public.

Real beef from cows that produce at least 30% less methane

Davis, CA 20 December 2017 – Zaluvida, the pioneering Swiss-based life science group, in collaboration with the University of California Davis Meat Store, announced the first Climate-Smart beef sale to the general public. The Climate-Smart beef was produced from cows fed with Mootral, which reduces greenhouse gas emissions from cows by at least 30%.

Mootral is an innovative, patented feed supplement for livestock, comprised of natural ingredients extracted from fruit and vegetables. It is able to instantly reduce the methane emissions emanating from cows’ stomachs by at least 30%. This not only enables farmers to make another big contribution to benefit the climate but also allows consumers to choose Climate-Smart beef and dairy from cows with a lower environmental impact. Mootral significantly and immediately reduces methane emissions, so that consumers can still enjoy their regular consumption of beef and dairy produce, while contributing positively towards the impacts of climate change.to a solution that addresses climate change.

In speaking about the state of the industry, Zaluvida CEO Christoph Staeuble stated, “On a global scale, livestock accounts for 15 percent of the greenhouse gas emissions. At the same time, consumers want and need meat and milk products. Cows are a crucial factor in our environmental ecosystem and the economy, since they transform biomass, such as grass, into essential nutrients for a growing population. With Mootral, we offer a solution that has an immediate, positive effect on the climate and the cow’s health.”

“We are excited to offer the public a chance to enjoy Climate-Smart beef in collaboration with the forward-thinkers at the UC Davis Meat Store and through continued partnership with an institution that is a recognized academic leader in both animal health and agriculture.”

Christoph Staeuble, Group CEO, Zaluvida

The all-natural Mootral feed supplement addresses an ongoing need in the livestock agriculture industry to reduce the environmental impact while also promoting the natural and healthy development of the animals. A limited stock of Climate-Smart beef is now available at the UC Davis Meat Store through January 2018 in a bid to collect consumer reactions and in preparation of a national launch.

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